Digital Agriculture:A trend driving a suite of automated and digital technologies for farmers. The main components are (1) automated farm machinery (i.e. a self-driving tractor) that collect data while working and (2) apps which process that data and give directions to the automated machines. These technologies are closely intertwined with biotechnology (like “precision” seeds), digitalization in food retail (i.e. to promote ethical consumerism by tracking farming practices of foods), and carbon market schemes for farmers that use digital ag to recommend and verify supposed carbon-sequestering practices.